Digital Service Delivery in Africa

Platforms and Practices
ISBN:
978-3-03-083911-6
Auflage:
1st ed. 2022
Verlag:
Palgrave Macmillan, Springer International Publishing
Land des Verlags:
Schweiz
Erscheinungsdatum:
08.02.2023
Reihe:
Palgrave Studies of Marketing in Emerging Economies
Format:
Softcover
Seitenanzahl:
355
Ladenpreis
164,99EUR (inkl. MwSt. zzgl. Versand)
Lieferung in 5-10 Werktagen Versandkostenfreie Lieferung innerhalb Österreichs bis 31. Jänner 2025

The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage. This presents huge economic opportunities for Africa. This book responds to the need for African enterprises and organisations—particularly those in the service sector—to fully exploit the inherent potential in digital platforms by putting in place processes to respond effectively to changing consumer demands. Digital service delivery is conceptualised as a key driver of effective management and service delivery across the value chain of businesses. The authors offer insights into the opportunities, drivers, structures, and models of digital service delivery specific to the African context, using case studies and country-based themes that highlight how the adoption of digital platforms and practices can transform service delivery for value-creation. The book examines the scope and applications of digital businesses, emphasising the emergence, value-creation, and strategic implications for Africa’s private and public enterprises. Students, entrepreneurs, IT innovators, academics, and policymakers will gain a greater understanding of how digitalisation is shaping consumer expectations, industry practices, and service delivery in Africa.

Schlagwörter
Biografische Anmerkung

Ogechi Adeola is Associate Professor of Marketing and Head of Department of Operations, Marketing and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria.

Jude N. Edeh is a Postdoctoral Fellow at the Chair of Business as Unusual: Innovation Practices and New Business Models, Kedge Business School, Marseille, France.

Robert E. Hinson is a Professor at the University of Ghana and the Lincoln International Business School, UK.

Fulufhelo Netswera is the Executive Dean Faculty of Management Sciences at Durban University of Technology, South Africa.