Hybrid Value Creation
ISBN:
978-3-8349-3960-9
Auflage:
2013
Verlag:
Springer Fachmedien Wiesbaden GmbH, Springer Gabler
Land des Verlags:
Deutschland
Erscheinungsdatum:
18.04.2013
Reihe:
Markt- und Unternehmensentwicklung Markets and Organisations
Format:
Softcover
Seitenanzahl:
200
Lieferung in 5-10 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
This work deals with hybrid value creation, i.e., the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). Vivek K. Velamuri provides a systematic assessment of the state-of-the-art of the field and identifies empirically derived strategies for hybrid value creation. In addition, it helps practitioners to come to grips with understanding the dynamics of hybrid value creation, irrespective of the industry they are in. At the same time directions for future research are identified and provided.
Biografische Anmerkung
J.-Prof. Dr. Vivek K. Velamuri is the Schumpeter Junior Professor of Entrepreneurship and Technology Transfer at HHL Leipzig Graduate School of Management.