The Strategy Planning Process
ISBN:
978-3-662-51603-4
Auflage:
Softcover reprint of the original 1st ed. 2015
Verlag:
Haupt, Springer, Springer Berlin
Land des Verlags:
Deutschland
Erscheinungsdatum:
12.10.2016
Bearbeiter:
Format:
Softcover
Seitenanzahl:
277
Lieferung in 5-10 Werktagen
Versandkostenfreie Lieferung innerhalb Österreichs bis 31. Jänner 2025
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors’ highly successful previous publication “Process-based Strategic Planning,” which appeared in six editions.