Western Broadcast Models

Structure, Conduct and Performance (Mouton Textbook)
ISBN:
978-3-11-019527-9
Verlag:
de Gruyter Mouton
Land des Verlags:
Deutschland
Erscheinungsdatum:
18.06.2007
Reihe:
Communications Monograph [CM]
Format:
Mehrteiliges Produkt
Ladenpreis
72,95EUR (inkl. MwSt. zzgl. Versand)
Lieferung in 3-4 Werktagen Versandkostenfreie Lieferung innerhalb Österreichs bis 31. Jänner 2025
Broadcasting is an important indicator of a society's political, economical, social, cultural and geographical context. The book focuses on Europe and investigates the market structure and legal context, the different media actors, cost structure, and barriers to entry in various countries. Also, impact on the content, program supply, efficiency, and product performance are discussed in terms of audience reception. The accompanying CD-ROM offers facts and figures as well as techniques of analysis.
Biografische Anmerkung
Leen d'Haenens, Katholieke Universiteit Leuven, Belgium; Frieda Saeys, Ghent University, Belgium.