Marketing und Vertrieb
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The Customer Asset Understanding and Managing its ValueVerlag:Palgrave Macmillan, Springer International PublishingBendle Neil, Wang ShaneErscheinungsjahr:2024 -
The Customer Asset Understanding and Managing its ValueAuflage:1st ed. 2023Verlag:Palgrave Macmillan, Springer International PublishingBendle Neil, Wang ShaneErscheinungsjahr:2023 -
Key Marketing MetricsVerlag:FT Publishing International, Pearson Education LimitedBendle Neil, Farris Paul W., Pfeifer Phillip, ...Erscheinungsjahr:2021
