Marketing und Vertrieb
-
Technology-Oriented Customer Touchpoints in Context of Services in Retailing A Differentiated Analysis on Social Presence and Privacy CalculusAuflage:1st ed. 2023Verlag:Springer Fachmedien Wiesbaden GmbH, Springer GablerRöding TobiasErscheinungsjahr:2023 -
Essays on congruence theory in marketing Special focus on digital products and webstoresAuflage:1st ed. 2022Verlag:Springer Fachmedien Wiesbaden GmbH, Springer GablerRollin RobérErscheinungsjahr:2022 -
International Strategic Management of Brands and Online Firms Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ InternationalizationAuflage:1st ed. 2022Verlag:Springer Fachmedien Wiesbaden GmbH, Springer GablerSinning CarolinaErscheinungsjahr:2022
-
Online Shopping Intentions Antecedents and Moderators of Shopping Intention Formation in New Fields of E-CommerceAuflage:1st ed. 2022Verlag:Springer Fachmedien Wiesbaden GmbH, Springer GablerFota AnneErscheinungsjahr:2022
-
Omni-Channel Retailing An Analysis of Channel Interdependencies, Integration Services and Specific Marketing InstrumentsAuflage:1st ed. 2021Verlag:Springer Fachmedien Wiesbaden GmbH, Springer GablerWinters AmelieErscheinungsjahr:2021
-
Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels Investigating the Phenomenon of Anthropomorphism and New Online Consumption FormsAuflage:1st ed. 2021Verlag:Springer Fachmedien Wiesbaden GmbH, Springer GablerWagner KatjaErscheinungsjahr:2021
