Marketing und Vertrieb
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Signaling Family Firm Identity Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential EmployerAuflage:1st ed. 2018Verlag:Springer Fachmedien Wiesbaden GmbH, Springer GablerWolf SandraErscheinungsjahr:2018 -
The Power of Communicating the Family Firm Status The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer HappinessAuflage:1st ed. 2018Verlag:Springer Fachmedien Wiesbaden GmbH, Springer GablerRosina MargareteErscheinungsjahr:2017 -
Supplier Relationships to Family FirmsAuflage:1st ed. 2018Verlag:Springer Fachmedien Wiesbaden GmbH, Springer GablerRose ChristophErscheinungsjahr:2017
